What is PPM analysis? A clear explanation of methods, examples, and tips for effective use.
We will explain the "four categories" classified by PPM analysis and the specific approach to proceed!
In today's rapidly changing market environment, the question of "which business should we invest our limited management resources (people, goods, and money) in?" is one of the key challenges in corporate management. While it is essential to identify promising businesses and accelerate their growth, it is also necessary to make appropriate decisions to withdraw from businesses with high maintenance costs or uncertain futures. One method that has garnered attention for objectively evaluating business portfolios in formulating such management strategies is "PPM analysis (Product Portfolio Management)." This article will provide a detailed explanation of the basics of PPM analysis, specific methods, case studies of real companies, as well as points to enhance the accuracy of the analysis and efficiency methods using AI. *For more details on the column, please refer to the related links. Feel free to contact us for more information.
- Company：日本経済新聞社 情報サービスユニット
- Price：Other
